THE BRIEF.
Since 2021, MZGrillz has specialised in premium teeth jewellery such as grillz and tooth gems. With the aim of delivering a luxurious experience to its clients, the modern brand sought my help to devise a brand strategy that would complement its existing visuals.
WHAT WE DID.
Firstly, we considered the target audience and the core message of the brand. Our main focus was empowering customers and enhancing their personal style. We then selected typography styles, devised a brand colour palette and created instagram story templates.
OUTCOMES.
The main outcomes of this brand strategy project meant that (1) the brand is more cohesive across all mediums making it easier to develop other brand assets in future and (2) there is now more clarity around the tone of brand messaging which allows the brand to better attract its target audience and convey its personality because it's more evident what the brand represents.
