THE BRIEF.
BRST began with a bang in October of last year, accumulating almost 200 followers immediately after launching. Born out of a lack of black events in the Liverpool region, BRST's events exist to provide a unique party experience for its student-aged audience. I collaborated with BRST on a range of creative projects ranging from the development of their brand identity to the restructure of their social media and overseeing their Volume 3 campaign to attract attention for their third event.
WHAT WE DID.
As one of my most expansive projects to date, it was my responsibility to ensure we, first, created a brand identity to provide a solid foundation for further brand materials. In spite of a successful first and second event, we prioritised establishing a clear brand personality and selecting brand colours. We then conducted a social media audit, removing content that didn't align with the brand, adding additional content and developing the Volume 3 promotional poster.
My involvement with this project also included creative directing the Volume 3 campaign. This consisted of (1) collaborating with BRST to develop an original concept, (2) creating mood boards and guidelines for photographers/videographers/media and (3) overseeing social media content such as the post-it note promotion which was re-shared by a number of event attendees.
The idea for this campaign was to follow a school/university theme, in line with the fact the event occurred mid-semester, with the majority of the promotional materials utilising the same post-it note concept used in the original flyer. A variety of post-it notes and stickers were placed in different locations with the brand's followers encouraged to take pictures and share them on social media in anticipation of the event coming up.
OUTCOMES.
BRST were able to generate almost two hundred additional followers as a result of the hype created around Volume 3. The anticipation and excitement also allowed the organisers to sell out 50 tickets within an hour of a 'surprise drop', and go onto sell a total of approximately 300 tickets for the event.
